Working with your branding.

12 Mar

Why is your branding so important?

It is the essence of you within your business. The colours, the style, the vision.
Your branding is how you connect with your audience and clients. How they notice your identity.

Personalised branding reaches your ideal clients on an emotional level. They can relate to you, your purpose, your voice, your story. When I work with my clients on their branding photography I take all these things into account. What message are you trying to get out there? What are you doing that makes you different from others in your industry. How can we make you stand out? Lets look at your branding colours, your logo, your style and your personality.

Each image will be thought out in ways you can use them for your website and social media. Without everything having to be too posed or statue like. I still want you to feel comfortable and yourself with as many candid shots we can get. But your branding will tie into what you are wearing (colours, visual aesthetic and personality), the location (background colours, office or on location), what props you have ( coffee or tea, work tools, flowers).

I work directly with your graphic designers and content creators. Many give me a list of the categories of shots they need for your website or social media planning. I highly recommend working with these fabulous kind of creatives. Branding photography and a website rebrand go hand in hand.